Case Study: Intertop achieves 200 b.p. profit-margin savings and a 10.3% gross profit boost with Competera

The apparel retailer Intertop used Competera platform to maintain profit margin

Intertop, an Eastern European apparel retailer operating 114 stores and 14 mono/multi‑brand chains with over five million SKUs and 16 brand managers, faced pressure during its summer sales 2019 campaign to rapidly clear excess inventory without eroding gross profit or profit margin. To test faster, smarter repricing and validate a new pricing approach, Intertop partnered with Competera and used the Competera platform to run a six‑week market test.

Competera delivered elasticity‑based markdown recommendations, one‑click analytics, and automated repricing that respected Intertop’s business rules and scaling needs. The result: Intertop hit all goals—profit margin saved by 200 basis points, gross profit improved by about 10.3%, revenue rose ~7.6% and sold items grew ~3.2%, while repricing time fell to roughly 15 minutes—demonstrating Competera’s measurable impact on margin preservation and speed.

Intertop

Ilona Baskova

Brand Manager