Case Study: Sdvor.ru achieves 10x operating cost savings and regional pricing optimization with Competera's Competitive Data

Sdvor.ru - Customer Case Study

Sdvor.ru is an omnichannel retailer in the home improvement and building materials sector operating across multiple regions. Facing rapid growth and regional assortment differences, Sdvor.ru needed high‑quality competitive data for both exact matches and lookalike products, automated scraping/verification and delivery, and fast repricing of KVI items several times a day. To meet these challenges they engaged Competera and its Competitive Data solution.

Competera delivered its Competitive Data platform with lookalike and private‑label product matching, clear dashboard visualizations and exportable reports for downstream pricing tools, enabling manual rapid repricing of up to ~20 KVI items per category and automated competitor monitoring. As a result, Competera provided the foundation for regional pricing strategies, a full market view, optimized category management and an accurate KVI repricing process — delivering a tenfold reduction in operating costs and significantly reduced headcount for competitive intelligence work.

Sdvor.ru

Natalia Guseinova

Pricing Analyst