Case Study: Rukavychka boosts profits by 7% with Competera

Rukavychka Optimizes Pricing and Boosts
 Profits by 7%

Rukavychka, a supermarket chain in Western Ukraine with 200 stores, faced pricing challenges after the Russian invasion disrupted consumer behavior and market conditions. Its existing pricing process was fragmented, relied on spreadsheets, and could not keep up with changing demand, cross-elasticities, and margin pressure across multiple product categories.

Competera provided its AI-powered pricing platform in an 8-week pilot across 16 test stores, using 20+ factors such as demand elasticity, non-linear dependencies, and cross-product impact. The pilot delivered a 7% increase in profits and a 1.25% increase in product sales versus control stores, and Rukavychka later chose Competera for a broader rollout across 66% of its assortment in all 200 stores.

Rukavychka