Case Study: Rukavychka increases profits by 7% with Competera's AI Pricing Platform

Rukavychka increases profits by 7% in 8 weeks with Competera

Rukavychka, a major supermarket chain in Western Ukraine, faced pricing challenges due to market volatility from geopolitical events. The company needed to overcome the issue of unaccounted cross-elasticities in its product pricing. To address this, Rukavychka implemented the AI-powered pricing platform from the vendor Competera.

By using Competera's platform, Rukavychka established a unified, automated pricing process across all of its 200 stores. This solution successfully increased the company's gross profits by 7% within just eight weeks while maintaining its margins. Competera's implementation also helped Rukavychka overcome its cross-elasticity challenges and create a universal pricing approach.

Rukavychka