Case Study: OZON.ru achieves best-price leadership and tracks 360,000+ products daily with Competera Price Intelligence

OZON.ru - Customer Case Study

OZON.ru, a leading Russian online retailer offering about 4 million products, needed to preserve its brand promise—“Everything you need, at the best price”—while managing huge data volumes and growing buyer price sensitivity. To keep assortment expanding (20–30k new items weekly) and remain price-competitive, OZON.ru partnered with Competera and adopted Competera Price Intelligence/Price Management to centralize market pricing data and automate continuous price monitoring across its catalog.

Competera’s solution consolidated pricing data, flagged pricing opportunities, and enabled mass price changes in minutes (three clicks), allowing OZON.ru to track over 360,000 products daily and process up to 12 million data points a day. Using Competera, OZON.ru increased the number of products complying with its “Best price” promise, retained a top position in online retail and achieved a 30% year‑end sales increase in 2015.

OZON.ru

Elena Sushkova

Head of Market