Case Study: Lyreco enhances pricing intelligence across 24 countries with Competera

Lyreco boosts pricing intelligence across 24 countries with Competera and 95%+ matching accuracy

Lyreco, a leading European distributor of office supplies and the third largest globally, faced challenges with its previous competitive data provider. The solution required constant manual validation, which drained resources and slowed pricing decisions, and its poor data quality led to unreliable business decisions. To overcome this, Lyreco turned to Competera and its Competitive Data solution.

Competera implemented a two-step data collection and validation process that guaranteed 95%+ product matching accuracy and 99% data quality. The solution automated the monitoring of over 180,000 products across 150 competitors in 24 countries. This enabled Lyreco to make data-driven pricing decisions and scale its market intelligence across its entire operation, leading to a successful ongoing partnership with Competera.

Lyreco