Case Study: Leading Retailing Company boosts competitive pricing and sales with Competera Competitive Data

Leading Retailing Company - Customer Case Study

Leading Retailing Company, a top‑5 Lithuanian retailer competing in a concentrated market, needed fast, accurate competitor pricing intelligence to undercut rivals and then recover margins. Since 2017 they have used Competera’s Competitive Data from the Competera Platform to collect and compare competitors’ prices against their inventory and drive pricing decisions.

Competera provided near‑real‑time, clean competitive data with flexible integration (dashboard or API) that the retailer combined with custom Excel pricing rules and ERP uploads to update prices at scale. Using Competera, the company could compare many prices simultaneously and adapt pricing across SKUs — managers reported that customers began buying products that were previously less popular, indicating improved sales mix and more responsive pricing driven by Competera.