Case Study: Lyreco achieves accurate global pricing intelligence across 24 countries with Competera's Competitive Data

Leading Office Supplies Retailer Enhances Pricing Intelligence Across 24 Countries with Competera's Competitive Data

Lyreco, a leading European distributor of office supplies (third largest globally), needed a more reliable and scalable competitive data provider after facing unreliable market insights, manual validation overhead, and inconsistent data quality across markets. After piloting in Germany, Lyreco selected Competera and its Competitive Data solution to improve pricing intelligence and expand monitoring across multiple countries (case study marked confidential—obtain Competera's permission before publishing).

Competera implemented its Competitive Data platform with multi-layered AI plus human product matching (95%+ accuracy) and robust data collection (99% collection and coverage guarantees), delivering ready-to-use pricing datasets for 180K SKUs across 24 countries and 150+ competitors. The solution produces 2.3 million data points monthly, updates regions 1–2 times weekly, integrates via automated SFTP into Lyreco’s CPMS, and has enabled higher-quality, scalable market insights and data-driven pricing decisions; Lyreco continues to expand Competera’s coverage.

Lyreco