Case Study: Leading Instant Grocery Delivery Services Provider achieves 8× faster repricing and unified pricing management with Competera

Leading Instant Grocery Delivery Services Provider - Customer Case Study

Leading Instant Grocery Delivery Services Provider is the leading instant grocery delivery service in Russia, operating 400+ dark stores and $123M in turnover. Rapid online growth exposed weaknesses in its manual, Excel-based repricing: category managers spent up to 4 hours daily on rule-based price updates, there was no clear strategic pricing methodology, and managers were overloaded. To modernize pricing the retailer engaged Competera (with KORUS Consulting) and adopted the Competera Pricing Automation platform.

Competera implemented a unified pricing architecture and automated repricing—defining pricing zones and product clusters, running rule-based pricing campaigns, integrating with the ERP, automating markdowns, and delivering a ‘What-If’ analysis tool for scenario testing. The result: repricing fell from 4 hours per 200 stores to 30 minutes per 500 stores (about 8× faster), a single coherent pricing management system, differentiated pricing by dark store, and faster, data-driven margin and scenario analysis enabled by Competera.