Case Study: Foxtrot achieves 13.6% revenue growth without losing profit margin with Competera

Increasing revenue without losing profit margin

Foxtrot, a major omnichannel consumer electronics retailer serving 27.8 million customers annually and a member of Euronics International, faced stalled growth from traditional scaling methods and a reliance on mimicking competitors’ pricing. Lacking a single database of past pricing decisions and constrained by ERP/Excel-based processes, Foxtrot could not factor demand elasticity into prices—so they engaged Competera and its Pricing Platform to test a smarter, data-driven approach.

Competera analyzed millions of historical data points, accounted for Foxtrot’s business constraints and product-level demand elasticity, and delivered demand-based price and promo recommendations so managers could focus on strategy. In a six-week market test using Competera’s platform, Foxtrot saw a 13.6% uplift in revenue versus control, profit margin decline limited to -1.5% versus -53% in the control group (a 51.5 percentage-point improvement), sales items +5.8% and transactions +7.8%.

Foxtrot

Tatyana Moyiseenko

Commercial Director