Case Study: Kosmo achieves 8.1% revenue growth and 15.9% higher sales across 100+ price zones with Competera

Increasing revenue and sales across over 100 price zones

Kosmo, a leading Eastern European health & beauty retailer with 100+ stores across 41 regions and over a million loyalty members, faced heavy promo pressure (over 60% discounted items), vendor-driven promotions, rule-based competitor pricing, bulky ERP/Excel systems, and more than 100 price zones with varying elasticity. To address these challenges, Kosmo partnered with Competera and used Competera’s pricing platform to move from reactive competitor-based rules to data-driven pricing.

Competera delivered regular demand-driven price and promo recommendations (2–3k weekly algorithmic suggestions) and ran a nine-week market test (toothpaste test group vs. toilet paper control). The Competera solution helped Kosmo maximize revenue and flexibility, reduce reliance on competitors’ moves and cushion promo pressure — with measurable results: profit margin saving 1%, revenue +8.1%, sales items +15.9% and gross profit +9.8%.

Kosmo

Georgy Sheiko

Chief Executive Officer