Case Study: Unilever achieves 98%+ accurate real-time competitive pricing and streamlined promo decisions with Competera

How Competera provided online shoppers of direct-to-consumer store ‘gro.24/7' with price monitoring analytics

Unilever, a global consumer goods leader whose products reach 2.5 billion people daily, needed to optimize promotions and pricing for its direct-to-consumer store gro.24/7 across multiple markets. Facing time-consuming manual competitor tracking, fragmented price/promo/assortment data and limited automated analytics, Unilever engaged Competera to deliver Competitive Data and a Pricing Automation journey.

Competera implemented a two-stage pricing program—starting with Competitive Data and analytical reports and planning a rule-based Pricing Automation rollout—delivering real-time competitive tracking across all gro.24/7 regions with >98% matching accuracy. The solution reduced manual effort, improved data-driven price/promo/assortment decisions, uncovered new assortment opportunities, met POC targets (59 days vs 72-day goal) and processed 1,206,000 monthly data points within a 98% SLA; Competera will expand monitoring to six countries and proceed with automated pricing in Stage 2.

Unilever