Case Study: RD Electronics (RDE) achieves 60% sales growth and optimal omnichannel pricing across five European markets with Competera

How Competera helps the retailer expand and stay competitive across new markets with high-quality competitive data

RDE, an omnichannel electronics retailer operating 30 stores in Latvia and five online stores across Northern Europe, faced falling sales after expanding into new markets with different pricing sensitivities and limited visibility into local competitor prices. Manual repricing proved too slow and unsustainable, so RDE partnered with Competera to supply high-quality Competitive Data and power an automated pricing/price-optimization system that could adapt prices by market and channel.

Competera’s Competitive Data was integrated into RDE’s automated “robot” repricing engine (via API and ERP integration), enabling machine-based data collection, real-time rule-driven price updates, and automated advertising campaigns. As a result, RDE stabilized market-aligned prices across five countries, grew sales by 60% within two months, improved operational efficiency, shifted product managers to strategic tasks, and achieved more data-driven vendor negotiations — all powered by Competera.

RDE

Bogdan Nesterenko

Head of Cross-border Projects