Case Study: Allo achieves 2.5× recommendation widget CTR with Competera

How Allo increased its recommendation widgets CTR 2.5 times using the knowledge of product's market position

Allo, one of Ukraine’s largest omnichannel electronics retailers with dozens of stores and a high‑traffic online shop, faced a persistent problem: customers were missing the best-priced products online and price cuts alone didn’t boost sales. To fix this, Allo partnered with Softcube and Competera, leveraging Competera’s price intelligence/price verification to identify and promote items that were the cheapest on the internet.

Softcube added a recommendations block with a “Check price” button while Competera guaranteed the showcased goods were competitively priced; together they deployed a new recommender. The impact was clear: products with the “Check price” button received 113% more impressions, recommendation CTR jumped 346%, purchases after recommendation clicks grew 4×, and the share of best-price products among purchases increased 4.9× — all driven by Competera’s solution.

Allo