Case Study: Leading European Electronics Retailing Company achieves 16% revenue growth without losing margin with Competera

How a Leading European Retailer Maximized Revenue without Losing Margin

Leading European Electronics Retailing Company, a major Eastern European omnichannel member of Euronics International, faced intense competitive pressure and needed a fast, low-investment way to lift margins. The retailer relied on expert-led, Excel/ERP-limited pricing, lacked a single database of past decisions, and frequently mimicked competitors; they engaged Competera to run a Price Optimization pilot using machine‑learning pricing algorithms.

Competera implemented an ML-driven Price Optimization pilot with test and control groups, replacing instinct-based rules with algorithmic recommendations that accounted for complex product interconnections. The pilot delivered far beyond expectations: test-group revenue +16% (vs +2.4% control), turnover +14% (vs +2.6%), transactions +2.7% (vs -5.1%), and margin essentially maintained (‑1.5% vs ‑53% in control), enabling Category Managers to move to data-driven pricing and focus on vendor negotiations.