Case Study: F.ua boosts turnover and revenue with Competera Price Intelligence Suite

F.ua lifts kettles category quantity share 6.8% with Competera

F.ua, a major Ukrainian online retailer, faced challenges with its internal competitor price monitoring system, which produced unreliable data and led to inefficient and inaccurate repricing. This manual process consumed a significant amount of their category managers' time. To address this, they implemented the Competera Price Intelligence Suite.

By using Competera's solution, F.ua automated its repricing, which slashed the time spent per product category from 30 minutes to just 5-7 minutes. This efficiency gain freed up valuable time for managers. Most importantly, the accurate competitor data from Competera led to a direct increase in sales; over a one-month test on electric kettles, the quantity share rose by 6.8% and the financial share by 2.4%, while the category's share in marginal revenue grew by 1.3%.

F.ua