Case Study: Comfy boosts margins without losing conversions with Competera

Comfy improves margins without losing conversions with Competera

Comfy, a retailer in the home appliances and consumer electronics market, faced strong price competition and sought new ways to increase its margins. Their challenge was to understand how conversion rates changed during price spikes and to analyze the price elasticity of demand across their various customer acquisition channels, product categories, and brands. To address this, they partnered with the vendor Competera and utilized its price intelligence suite.

Competera's solution involved tracking competitors' prices in near real-time and integrating that data with Comfy's conversion metrics in Google BigQuery. This analysis calculated price sensitivity coefficients, revealing how different acquisition channels reacted to price changes. As a result, Comfy developed new pricing scenarios with Competera, which led to changed advertising tactics for paid traffic, a revised policy for CPA partners, and the discovery of new methods for automatic repricing. This ultimately increased the profitability of Comfy's online operations without losing conversions.

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