Case Study: Comfy achieves higher margins without sacrificing conversions with Competera

Comfy analyzed price elasticity of demand for their customer acquisition channels and discovered new ways to increase their margins without losing conversions

Comfy, a home appliances and consumer electronics retailer facing strong price competition and a wide product range, needed to find ways to increase margins without losing conversions. To analyze price elasticity across acquisition channels, product categories and brands, Comfy worked with Competera using the Competera price intelligence suite together with Google Analytics Enhanced Ecommerce and Google BigQuery.

Competera tracked competitors’ prices in near real-time, merged those data with Comfy’s conversion metrics in BigQuery, and calculated price sensitivity coefficients by product category and acquisition channel. Using Competera’s insights, Comfy developed channel-aware pricing scenarios, revised paid-traffic advertising and CPA partner policies, and implemented automated repricing—resulting in higher margins without losing conversions and improved online profitability.

Comfy