Case Study: Six Nations Rugby Achieves Real-Time Influencer Tracking with Companion

How Six Nations Rugby Masters Real-Time Influencer Tracking

The customer, Six Nations Rugby, faced the significant challenge of manually tracking and analyzing a high volume of real-time social media content from numerous creator collaborations during its major tournament. This time-consuming and error-prone process was especially difficult with ephemeral content formats like Instagram Stories. They turned to the vendor Companion and its AI-powered tool for a solution.

Companion's solution automatically captured, categorized, and analyzed all tagged and untagged influencer content across platforms like Instagram, TikTok, and X in real time. This provided Six Nations Rugby with immediate performance metrics and streamlined, automated reporting. The results enabled the team to effortlessly gain valuable insights, maintain momentum during the event, and access presentation-ready reports for internal and sponsor discussions without manual compilation.

Six Nations Rugby