Case Study: Hellmann’s scales strategic influencer marketing with Companion

How Hellmann’s Scales Strategic Influencer Marketing with Companion

Hellmann’s, one of Unilever UK’s leading brands, needed a faster, more organized way to run highly coordinated influencer campaigns at seasonal peaks like summer. Working with Companion, the team looked for a platform that could keep multiple campaigns, stakeholders, and large volumes of content aligned while supporting their in-house structure and agency partnership.

Companion provided Hellmann’s with live campaign dashboards, centralized approvals, and performance data to guide decisions on influencer rebookings, paid media, and budget planning. The result was quicker access to insights, smoother internal collaboration, and stronger ROI visibility—so much so that the team said they could answer results questions in seconds instead of spending two days pulling data.

Hellmann's