Case Study: Hayneedle builds online shopper trust with Comodo EV SSL and Secured TrustMark

A Comodo Cybersecurity Case Study

Preview of the Hayneedle Case Study

Hayneedle - Customer Case Study

Hayneedle.com, formerly NetShops, is an online home décor retailer that faced a common e-commerce challenge: building trust with shoppers who may be wary of buying from smaller or less familiar brands. To address these concerns, Hayneedle turned to Comodo Cybersecurity and its Extended Validation (EV) SSL and Comodo Secured TrustMark offerings.

Comodo Cybersecurity implemented EV SSL certificates across Hayneedle’s 220 specialty sites, causing the browser address bar to turn green at secure checkout pages and reassuring visitors that their data was encrypted. Hayneedle also added the Comodo Secured TrustMark earlier in the shopping journey to build trust sooner. The result was stronger customer confidence, an enhanced reputation as a secure e-merchant, and a business advantage for an already successful retailer, though the case study does not provide specific numeric metrics.


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Hayneedle

Steven Dee

Chief Technology Officer


Comodo Cybersecurity

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