Case Study: Seafood Pub Company achieves 110% higher member spend with Como Sense

Seafood Pub Company's Loyalty Program Boosts Member Spend by 110%

Seafood Pub Company, a growing group of 10 gastropubs and inns in northern England, needed a better way to understand the unique customers at each location and encourage them to return and spend more. To address this challenge, the company turned to Como and its Como Sense customer management platform to support its digital loyalty efforts.

Como Sense was integrated with Seafood Pub Company’s POS and used to power branded mobile apps, loyalty rewards, and targeted communications such as push notifications, SMS, and in-app offers. Como helped the company segment customers by preferred pub and behavior, send relevant promotions like event-based offers and nearby dinner coupons, and the results were strong: member spend increased by 110%, loyalty-driven purchases exceeded £1 million in six months, and 66% of members engaged through the app.

Seafood Pub Company

Joycelyn Neve

Founder and Managing Director