Case Study: Over The Top Cake Supplies increases sales with Como Sense

Over The Top Cake Supplies Increases Average Sales by 31% When Running Segmented Campaigns

Over The Top Cake Supplies, a five-location retail chain in the USA, wanted a better way to understand which customers visited which branch and what their shopping habits were. To solve this, the company turned to Como and its Como Sense solution to move beyond paper punch cards and support more targeted, location-based customer communication.

Using Como Sense integrated with their Revel POS, Over The Top Cake Supplies launched a digital loyalty program with segmented, omnichannel campaigns, including text promotions tied to specific locations. Como’s approach helped drive a 31% increase in sales during campaigns, a 7% lift in member spend per visit, and a 15% increase in app engagement, with one anniversary promotion generating the second-highest number of sales and buying members in 2018.

Over The Top Cake Supplies

Jean Iennaco

Director of Operations