Case Study: Conway boosts repeat visits and spending with Como Sense

Conway’s 150,000+ Club Members Shop Twice as Often as Nonmembers—Spending 37% More Each Time

Conway, a retail department store chain in Panama with 5 locations, wanted a better way to drive repeat visits and grow revenue by understanding customer behavior more deeply. To do that, the company partnered with Como and used the Como Sense platform integrated with its POS system to gather purchase data and target existing customers more effectively through mobile communication.

Como helped Conway launch the Conway & Friends loyalty program, using welcome coupons, push notifications, and a points-based rewards shop to engage members and personalize offers. The results were strong: Conway grew to more than 150,000 club members, with 24% returning each month, and members shopped twice as often as nonmembers, buying 1.4 times more items and spending 37% more per purchase.

Conway

Adi Litvin

Marketing Manager