Case Study: Sotheby’s International Realty boosts qualified leads by 25% with CommVersion live chat

William Pitt Julia B. Fee Sotheby’s International Realty supercharged its website, increasing leads by 25 using CommVersion’s human-led live chat.

William Pitt - Julia B. Fee Sotheby’s International Realty, one of the largest affiliates in the Sotheby’s International Realty network, wanted to improve the quality of website leads and connect with visitors in real time. With nearly half of traffic coming in outside business hours, they needed a 24/7 way to qualify prospects better and free up agents from unproductive conversations. To solve this, they turned to CommVersion’s human-led live chat service.

CommVersion analyzed website visitor behavior, trained its chat agents on the business, and deployed a bespoke live-chat strategy that matched William Pitt’s tone of voice and routed qualified enquiries into its CRM. The impact was strong: CommVersion increased qualified leads by 25%, reduced cost per lead, and improved SEO engagement metrics, including an 8.11% drop in bounce rate, a 17.34% increase in average session length, and a 10.89% lift in page session duration.

Sotheby's International Realty

Vincent Socci

Chief Operating Officer