Case Study: Galliard Homes achieves a 20% increase in web leads with CommVersion live chat

Property Developer Galliard Homes increases web-leads by over 20% with human-led live chat

Galliard Homes, a major UK property developer, wanted a way to convert more of its website traffic into qualified leads, especially outside working hours when nearly 40% of visits occurred. The company also wanted to improve lead quality and ensure any new solution would add to overall lead generation rather than simply shift enquiries from one channel to another.

CommVersion implemented a 24/7 human-led live chat solution, tailoring the chat flow to Galliard Homes’ brand and training agents on the business so they could qualify visitors in real time. Over three months, CommVersion delivered a 20% uplift in website leads, generating more than 300 additional leads per month, with no drop in web form submissions; it also improved conversion quality, reduced bounce rate by 3.13%, increased average time on site by 2.52%, and achieved customer satisfaction scores above 95%.

Galliard Homes

Gary Conway

Director