Case Study: Jack Henry Group increases online leads by 50% with CommVersion

Jack Henry Group - Customer Case Study

Jack Henry Group, a family-run luxury used car dealership, wanted to turn steady website traffic into more qualified inbound leads while maintaining the same high level of personal service they offer offline. They needed a better way to handle and qualify online enquiries from their website forms and landing pages, reducing wasted time vetting lower-quality leads.

CommVersion implemented a 24/7 lead generation and live chat service, using research into website traffic, user behaviour, and sales input to build a tailored engagement strategy for trained chat agents. As a result, Jack Henry Group increased qualified online leads by 50%, growing from 265 to 397 in 12 months, and achieved a 97% customer satisfaction score.

Jack Henry Group

Jack Fowler

Owner