Case Study: The Open achieves more hospitality package sales with CommVersion Live Chat

How Live Chat helped The 146th Open Golf Championship to sell out their hospitality packages

The Open, the UK’s historic golf championship, wanted to increase sales by helping visitors better understand its hospitality packages for The 146th Open Golf Championship. To address this challenge, it worked with CommVersion to add a 24/7 live chat service on its hospitality pages, giving website visitors real-time support as they browsed.

CommVersion’s live chat agents proactively answered queries, personalized the experience, and captured transcripts for future use, helping drive more direct online sales. The results were strong: 94% customer satisfaction, 151 leads in less than 30 days, a 26-second average first response time, and a 29-second average response time. The success led to the partnership continuing for The 147th Open Golf Championship.

The Open

Brett Tonkyn

Director of Sales