Case Study: Douglas and Gordon increases web valuation leads with CommVersion Live Chat

How Live Chat helped Douglas & Gordon increase their web valuation leads by 76%

Douglas & Gordon, a London property services agency with six decades of experience, wanted to increase the number of valuation and viewing leads generated through their website. They partnered with CommVersion to add a 24/7 Live Chat service designed to engage visitors and connect them with the right Douglas & Gordon executive.

CommVersion implemented a branded live chat window, a tailored chat matrix, and rules-driven support using its analytics to guide agents and improve visitor engagement. After two months, Douglas & Gordon saw a 34% increase in web viewing leads, a 76% increase in web valuation leads, and a 39% increase in total web leads, along with a 92% CSAT rating and a 30% chat-to-lead conversion rate.

Douglas and Gordon

Jessica Morrison

Marketing Manager