Case Study: Appeal Home Shading boosts after-hours enquiries and appointments with CommVersion SmartChat

Appeal Home Shading boosts after-hours enquiries and appointment requests with CommVersion

Appeal Home Shading, a direct-to-consumer brand specializing in bespoke shading solutions, faced the challenge of improving its out-of-hours enquiry capture and increasing appointment-ready leads. With many high-intent website visitors arriving outside office hours, their existing telephone messaging service was ineffective, and in-house live chat had limited capacity. They partnered with CommVersion to implement its SmartChat solution to increase qualified enquiries without adding operational strain.

CommVersion's fully managed SmartChat service targeted visitors likely to leave without enquiring, delivering a brand-safe experience with no internal resourcing required. The solution generated a significant uplift in after-hours enquiries, with chats delivering a near 50/50 split between brochure and appointment requests, effectively turning customer interest into booked appointments.

Appeal Home Shading