Case Study: Zoey's Extraordinary Playlist achieves renewal with Community

Zoey’s Extraordinary Playlist Wins with Community

Zoey’s Extraordinary Playlist, featuring actor Skylar Astin, faced a challenge when it landed in a “Save Our Shows” poll on USA Today after its first season. To help rally support, the team turned to Community to mobilize Skylar’s dedicated audience and drive votes for the show.

Using Community, Skylar texted his members and asked them to support the poll, which quickly created a huge spike in participation. The boost helped Zoey’s Extraordinary Playlist win renewed attention and ultimately led to a second-season renewal, with Skylar’s team crediting Community for the extra boost.

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