Case Study: Warner Bros Pictures achieves 10X opening-weekend fan acquisition with Community

Warner Bros Pictures drives 10X weekend acquisition with Community

Warner Bros Pictures, along with Legendary Entertainment and Call of Duty, partnered with Community to support the release of Dune: Part Two and its associated Call of Duty content. Their challenge was to drive fan acquisition and engagement for the movie's opening weekend through a unique digital promotion.

Community implemented an SMS-based solution where fans could text a keyword to receive unique codes for Dune: Part Two themed Calling Cards, followed by a reminder and a link to purchase tickets. This first-to-market activation resulted in a 10X spike in opening-weekend acquisition and a 3X increase in overall fan engagement. The campaign, run by Community, achieved a 37% click-through rate, which was 12% higher than the industry benchmark.

Warner Bros Pictures