Case Study: Verizon revolutionizes fan engagement during Super Bowl LVIII with Community

Verizon powers 2.2M Spanish-speaking fan interactions with Community

Verizon partnered with Community to create an innovative fan engagement challenge during the Super Bowl LVIII Spanish-language broadcast. Their goal was to leverage a commercial starring J Balvin to power a real-time, second-screen experience that would deeply connect with Spanish-speaking viewers.

Using Community's platform and its Apple Messages for Business service, Verizon deployed a custom, AI-driven chatbot on SMS and WhatsApp. This solution delivered authentic responses in J Balvin's voice to fans who texted the number from the ad. The campaign by Community successfully engaged 2.2 million viewers, with each member averaging 10 unique interactions.

Verizon