Case Study: The Score sells out limited-edition merch with Community

The Score and Range Media Partners Get Creative and Move Merch

The Score, a New York-born, LA-based duo, had extra tour merch from their 2019 Pressure Tour and wanted a creative way to turn it into a limited offer for their biggest fans. They worked with Community to reach their superfans through its text messaging platform.

Community sent an exclusive drop announcement to The Score’s Community members, and the campaign generated a 47.1% click-through rate. Within 24 hours, the hand-dyed tees sold out, showing how Community helped convert excess merch into a fast-selling, fan-driven release.

The Score