Case Study: The Minnesota Vikings achieve 170% growth and gain 34K new members with Community

The Minnesota Vikings grow subscribers by 170% with Community

The Minnesota Vikings aimed to grow their Gen Z fanbase and increase engagement. They partnered with the vendor Community, using its SMS platform to address this challenge.

Community's solution involved a 10-day SMS giveaway campaign that featured personalized content and audience segmentation tailored to Gen Z interests. This approach resulted in a 170% growth goal achievement, an 86% database growth rate, and the acquisition of 34,000 new subscribers, dramatically expanding the team's reach.

The Minnesota Vikings