Community
28 Case Studies
A Community Case Study
The Hundreds, the streetwear brand founded by fashion designer Bobby Hundreds, used Community to build a more personal, direct relationship with its audience. As the brand planned a warehouse sale in March 2020, it faced the challenge of quickly adapting when Los Angeles’ shelter-in-place announcement forced a shift from an in-person event to a digital alternative.
Using Community, Bobby Hundreds gave members a three-hour head start on the online sale before promoting it across other channels. Community helped drive a 73% click-through rate and a 9.6% conversion rate in the first 24 hours, with performance reportedly 120% higher than email and social media combined in conversion rate and 151% higher in revenue per session.