Case Study: Universal Pictures generates $110K+ in opening weekend ticket sales with Community

The Black Phone uses Community to Generate $110K in Ticket Sales on Opening Weekend

Universal Pictures, one of Hollywood’s largest movie studios, needed to build an audience of superfans for its theatrical campaign for Blumhouse’s horror film *The Black Phone*. The goal was to engage fans authentically and turn that interest into ticket sales, sell-out screenings, and word-of-mouth buzz using Community.

Community helped Universal Pictures run rich media, personalized, and geo-targeted text campaigns featuring gifs, clues, scenes, AR links, screeners, and an AMA with Ethan Hawke. The campaign drove 7K+ link clicks, a 43% engagement rate, a 34% click-through rate, a 20% ticket-sales conversion rate, and more than $110K in opening-weekend text campaign revenue, delivering 4X ROI from ticket sales revenue.

Universal Pictures