Case Study: Sony Pictures boosts Spider-Verse fan engagement with Community

Spider-Man Across Spider-Verse - CLIO Silver Award Winner, Record Fan Growth, & More through Personalized SMS

Sony Pictures worked with Community to engage fans of *Spider-Man: Across the Spider-Verse* ahead of the film’s release. The challenge was to turn a large audience of movie fans into a more connected, invested community that would stay engaged and advocate for the film.

Community delivered personalized SMS experiences using a Spider-Mentor system, audience segmentation, exclusive early content, and ongoing updates. The campaign drove 2X response rates, 3X click-through rates, a 99%+ fan retention rate, and record fan growth, helping fuel a $120.5M domestic opening weekend box office.

Sony Pictures