Case Study: ROC the Block INC. Scales a Cultural Movement and Year-Round Engagement with Community

ROC the Block INC scales a cultural movement to 15,000 attendees with Community

The customer, ROC the Block INC, faced the challenge of scaling communications and logistics for its rapidly growing Juneteenth festival while maintaining a personal, community-driven feel. They turned to the vendor Community to implement its platform for managing these centralized communications at scale.

Using Community's targeted messaging and clustering capabilities, ROC the Block INC provided real-time updates and built year-round engagement. This solution supported the festival's growth and sustainability, helping it scale from a grassroots event to a cultural movement that attracts 15,000 attendees annually.

ROC the Block INC