Case Study: Portland Timbers Boost Fan Engagement and Opt-Ins with Community

Portland Timbers boost fan engagement with Community and drive a 37% opt-in rate

The Portland Timbers, a Major League Soccer club, faced challenges with stagnant audience growth and declining engagement on traditional channels like email and social media. They sought a more direct, mobile-native way to build fan-first relationships and real-time feedback loops. To address this, they turned to the vendor Community for its text messaging platform.

By implementing Community's solution, the Timbers launched interactive campaigns like scavenger hunts, matchday bingo, and trivia. This strategy resulted in significant measurable impacts, including a 37% opt-in rate, a 62% average response rate, and click-through rates as high as 88%. Community enabled the club to drive fan engagement, increase event participation, and grow their subscriber base effectively.

Portland Timbers