Case Study: Phem achieves an 18% CTR on exclusive merch drops with Community

Phem Chooses Community for Merch Drops

Phem, an indie artist, wanted a simple way to reach and engage her biggest fans without relying on crowded social platforms. She chose Community to build a direct text-based channel for connecting with her most dedicated supporters.

Using Community, Phem sent an exclusive merch drop to her Community members via text. The campaign drove an 18% click-through rate (CTR), showing strong engagement and proving that Community’s direct texting approach can cut through algorithms and noisy feeds to prompt action.

Phem