Case Study: Pencils of Promise raises $23K from one text with Community

Pencils of Promise raises $23K with Community

The customer, Pencils of Promise, a nonprofit that builds schools globally, partnered with Omaze and Gary Vaynerchuk on a fundraising campaign. Their challenge was cutting through digital noise to effectively drive donations during the campaign's final week. The vendor, Community, provided its text messaging platform to facilitate this direct engagement.

Community's solution was to have Gary Vaynerchuk send a single text message to his members. This one text, sent via Community, raised an additional $23,000, which represented 66% of all the funds Gary drove organically for the campaign. The vendor's platform demonstrated its high engagement, with an average open rate of 95% for messages.

Pencils of Promise