Case Study: McCartney III boosts exclusive vinyl sales with Community

Paul McCartney Releases Exclusive Vinyl for ‘McCartney III’ on Community

McCartney III, by Paul McCartney, needed a way to deepen engagement with his fan community and reward members in a meaningful, exclusive way. Using Community’s text messaging platform, he could reach loyal fans directly at scale with a special offer.

Community helped launch an exclusive violet vinyl edition of “McCartney III” for Community members, creating a members-only product drop via text. The campaign drove over 19,000 clicks, achieved a 42.1% CTR, and sold all 2,000 copies in under 10 hours.

McCartney III