Case Study: Oklahoma City Thunder Doubles SMS Fanbase and Boosts Fan Engagement with Community

Oklahoma City Thunder doubles SMS fanbase with Community and drives 50%+ CTR

The Oklahoma City Thunder sought to deepen connections with their diverse fanbase without losing authenticity. Their challenge was that one-size-fits-all messaging was ineffective for their wide range of fan personas. To address this, they partnered with Community to implement its SMS fan engagement solution.

Using Community, the Thunder executed segmented SMS campaigns to drive precision outreach. This solution doubled their subscriber base from 25,000 to 50,000 fans and resulted in hyper-targeted campaigns achieving over a 50% click-through rate. Community enabled the team to significantly increase digital fan engagement through authentic, direct communication.

Oklahoma City Thunder