Case Study: Lionsgate achieves record-high trailer engagement with Community

Lionsgate's John Wick 4 garnered the Highest CTR in Community Film Campaign History

Lionsgate partnered with Community to promote *John Wick: Chapter 4* and build anticipation for the film’s release. The campaign needed to drive awareness, energize fans, and increase ticket sales through a direct engagement approach.

Community supported the launch with social media activations, digital advertising, PR, out-of-home placements, contests, and exclusive fan experiences such as early trailer access and screenings. The results were strong: Community helped Lionsgate acquire 75K+ subscribers, achieve a 99%+ member retention rate, and deliver an 80%+ average click-through rate, alongside 20%+ response rates and a sold-out special screening push.

Lionsgate