Case Study: LA Clippers Boost Fan Engagement with Community

How the LA Clippers used Community to Drive Engagement to Clippers Nation Kids

The LA Clippers used Community, a fan engagement and SMS messaging platform, to better connect with Clippers Nation Kids and manage both general and youth-focused fan campaigns. Their challenge was to grow their member base and drive stronger engagement across tickets, news, and youth camp promotions.

Community helped the Clippers create customized campaigns with dynamic personalization, number imports, and trackable URLs and QR codes. The results included a 26.8% average click-through rate, a 13.7% CTR for the Thanksgiving Camp campaign, and a 6.3% average response rate for youth camp promotions, showing that Community drove measurable engagement gains.

LA Clippers