Community
28 Case Studies
A Community Case Study
The Chris Harder Show, led by entrepreneur Chris Harder and his wife Lori, launched the Fast Foundations Mastermind and needed a way to build interest and warm up prospects before the $4,000 program went on sale. They turned to Community and its text-based engagement tools to connect with potential customers ahead of the launch.
Using Community’s Communities feature, the Harders grouped interested Members into a dedicated audience, then sent voice memos, videos, and one-on-one replies to keep engagement high. On launch day, they shared an early access purchase link that drove a 42.7% click-through rate and generated $324,000 in sales in 24 hours, showing the impact of Community on their sales strategy.