Case Study: Gotham FC drives season ticket leads with Community

Gotham FC generates $10K+ in season ticket leads with Community

The customer, Gotham FC, a professional women's soccer club, sought to drive season ticket sales and move beyond single-game ticket revenue following their 2023 championship win. They partnered with the vendor Community to use its text messaging service to turn general matchday excitement into direct, one-to-one fan conversations.

Using Community, Gotham FC implemented a text campaign that utilized open-ended questions and triggered messaging to foster direct engagement. This solution successfully generated over $10,000 in season ticket leads from a single text and achieved a 4.26% fan response rate on a season ticket waitlist campaign. The vendor Community enabled the club to capture valuable zero-party data and have personal conversations with fans, ultimately identifying key purchasing drivers for further audience segmentation.

Gotham FC