Case Study: NBCUniversal drives Chucky Season 3 engagement and viewership with Community SMS

Driving Viral Fandom and Viewership for Chucky Season 3 Through SMS

NBCUniversal used Community to help promote Chucky Season 3 and build excitement around the show. Their challenge was to create buzz, deepen fan affinity, generate viral conversation, and drive viewership across USA, SYFY, and Peacock.

Community implemented an interactive SMS campaign that let fans text directly with Chucky, receive exclusive content and surprise moments, and get in-character live texts during airings, with age gating for mature messages. The campaign drove over 15,700 new opt-in members, achieved a 99.8% average audience retention rate and a 47.9% average click-through rate, and generated thousands of sign-ups within six hours alongside significant viral chatter.

NBCUniversal