Case Study: Charlotte Checkers and Charlotte Crown turn ticket buyers into loyal fans with Community

Charlotte Checkers and Charlotte Crown drive $25K+ in ticket sales with Community

The Charlotte Checkers and Charlotte Crown, two sports franchises, faced the challenge of maintaining year-round fan engagement and providing timely, personalized communication through their existing email and social media channels. They partnered with Community's messaging platform to better integrate with their ticketing system and respond to fan inquiries quickly.

Using Community, the teams automated the process of adding ticket buyers to their text subscriber base and segmenting them for tailored communication. This solution drove over $25,000 in ticket sales from exclusive offers and grew their subscriber base to 23,000 opt-ins. Community enabled the teams to provide fast, personal responses, successfully turning one-time buyers into loyal fans.

Charlotte Checkers and Charlotte Crown